Eden Demar, AIF^®, CFP^®
Director – Wealth Management
Senior Wealth Advisor

Citi Personal Wealth Management helps you connect future aspirations and present needs. Whether you are looking ahead to retirement, planning a child’s education or focused on managing your day-to-day finances, we can help develop a financial plan designed around what’s most important to you.

Backed by Citi’s wealth planning process and product and research capabilities, an experienced Citi Personal Wealth Management Wealth Advisor will work with you – from identifying your financial goals to helping you make them a reality. We’ll also work with Citi colleagues in banking and lending to help with your finances. At Citi Personal Wealth Management, we can help put the pieces of your financial picture together in a way that makes sense for you.

About Eden Demar

Eden Demar, CERTIFIED FINANCIAL PLANNER^® Professional, is a Director, Senior Wealth Advisor with Citi Personal Wealth Management in NYC. Eden has over 20 years of experience as a Financial Advisor, focusing on Financial Planning and Investment Management. Eden's experience in Capital Markets over the years has led to several engagements with private company employees and their respective Pre- and Post-IPO planning, Equity Compensation and Benefits. He is fluent in Spanish with working knowledge of Portuguese, which better enables him to work with international clients around the world. He and his team have spent many years advising clients on complex cross border planning, as well as the nuances involved with offshore investing in their respective jurisdictions.

Eden started his career as an advisor at Morgan Stanley after graduating as a business major from the University of Scranton. He is a professional with several credentials, practicing as a Certified Financial Planner^® professional and holding the Accredited Investment Fiduciary^® designation. He has also completed extensive executive education coursework at the Wharton School at the University of Pennsylvania. He was recognized by Forbes as a Best in State Wealth Advisor in 2025 and 2026. Eden resides on the Upper West Side of Manhattan with his wife and two daughters, and enjoys spending his free time reading, traveling and working on his second serve to finally become a decent tennis player.